You built something good. Then it quietly stalled — and you can't quite see why.
Fractional Revenue Leader (Fractional CRO) and fractional CFO leadership for owner-led businesses, $1–20M.
Growth has flattened, every real decision still runs through you, and pushing harder isn't moving it. The cause is rarely the thing you'd name first.
Where does it feel stuck?
We treat the cause, not the symptom.
Most advice takes the problem you name at face value. The real cause is usually underneath it — this is how we find it, on camera.
The aim you name first is almost always a symptom.
Whichever seat it is, the method is the same.
We find the cause, fix what's broken, and leave alone what works — carried by a standing weekly rhythm, in one seat or both.
Fractional Revenue Leader (Fractional CRO)
Fractional CFO — Financial Leadership
A business that doubled. Growth owners put their names to. Discipline you can see on one screen.
Outcomes from engagements we've run, and owners who put their names to them. The stories stay anonymous. The results don't.
A well-established marketing firm, around $4M revenue, came to us certain it was losing to competitors. Sixteen of its top twenty losses were really clients deciding to do nothing — so we requalified the pipeline, cut the dead deals, and put the energy where it could win. In the next half-year, the business doubled. James tells this one on camera.
WindowWorks was stuck in neutral. Craig Hauser puts this year's growth at 25%.
FotoFetch has run with Kristina as its fractional CFO for four years. Fractional doesn't mean temporary.
"Without the guidance, support, and strategy of Stoneforge, I would still be stuck in neutral. Instead, we've been able to grow by 25% so far this year!"
"Kristina and James have helped me to institute protocols allowing me to see where my time is being wasted […] If this is what they have accomplished in just two months, I am excited to see where I am in one year!"
"This is my first Business Coach and I am very happy we met. Kristina and James have been very helpful in direction of our business and understanding our financials. […] Highly recommend! Thank you Stoneforge"
You'll get yours, not this one — built around how your buyers actually decide. We fix what's broken, and we don't replace what works.
The questions owners actually ask, answered on camera.
A new one every week — a couple of minutes, no jargon, and something to do about it on Monday morning.
Why do good clients leave when the work is good?
Watch · 2 min
Will hiring someone fix the overwhelm?
Watch · 3 min
Why can't I make the change I keep promising myself?
Watch · 3 min
Twenty-five years on the revenue. More than twenty on the numbers.
A quarter of a century leading revenue inside large, complex businesses — then running, scaling, and selling one of my own. I've sat exactly where you're sitting, with the same weight on the same shoulders.
Kristina Walls has spent more than twenty years in strategic financial leadership — founding and running her own financial consulting firm, and holding finance leadership roles inside large technology businesses before that. What owners notice first isn't the résumé. It's the translation: complexity in, clarity out, every single time.
The first conversation costs nothing, and its purpose is not to sell you Stoneforge. It's to genuinely help — or to point you to someone who can.
See where you sit, before anyone talks to anyone.
Is it the selling — or the numbers?
Six statements, 30 seconds — it points you to the right conversation. No email asked for, nothing you answer is saved.
The owner-led sales scorecard
Seven areas, a gut answer to each — the fuller picture of your selling. Useful whether or not we ever speak.
If something in here landed, the next step is a conversation, not a pitch.
Tell us where it feels stuck and we'll tell you plainly whether this is the right fit — and if it isn't, we'll point you to someone who is.