Privacy is sacrosanct.

We would rather tell you exactly what happens than hide it in a wall of text, so here is the whole thing in five lines.

• You can read every page of this site without telling us anything.
• Nothing you answer in the scorecards or the 30-second test is saved – not by us, not by anyone. It never leaves your browser.
• We use Google Analytics to count what gets read and watched. It sets a cookie. It is how we tell whether any of this is useful.
• If you write to us or ask for new answers by email, we keep what you sent us so we can reply.
• We do not sell your information, we do not advertise to you, and we do not build a profile on you.

The rest of this page is the detail behind those five lines.

The sales scorecard, the financial scorecard and the 30-second test ask for no email and no sign-up. The answers you place on those sliders are never saved and never sent anywhere. They are worked out in your own browser, shown back to you, and gone the moment you close the tab. We cannot see your result, and we could not tell you what you answered even if you asked us to.

What we do record is that someone finished one – a bare count, with no answers attached – and, for the 30-second test, which of the three readings it landed on: selling-led, numbers-led, or tangled. That tells us whether these are worth keeping and improving. It tells us nothing about you.

We use Google Analytics 4 on every page of this site to understand how it is used – which pages get read, which videos get watched and how far through, and whether the scorecards get finished. We use it because we would otherwise have no idea whether any of this is useful to anyone.

Google Analytics sets cookies in your browser and gives your browser an anonymous identifier. Through it we receive your IP address, browser type and version, the pages you visit, the time and date of your visit, roughly where in the world you are, and how long you spend. We look at this in aggregate. We never send Google your name, your email address, or anything you answer in the instruments above, so there is no way for us to connect any of it back to you personally.

You can stop it. Most browsers let you refuse cookies, and Google publishes an opt-out add-on at tools.google.com/dlpage/gaoptout. Refusing cookies will not stop you reading anything here.

Two places on this site let you send us something, and both are optional. The message form on the contact page asks for your name, your email address and your message. The signup box in the footer asks only for your email address, so we can send you new answers when they are published.

When you submit either one, what you typed – along with which page you sent it from – is passed to our own processing workflow, recorded in a private spreadsheet we control, and emailed to us so that we can reply. We keep it so long as it is useful for the conversation you started. Ask us to delete it and we will.

To keep the forms from being drowned in automated spam, they are protected by Cloudflare Turnstile, which makes a check on your browser rather than asking you to identify traffic lights. It loads only once you start typing.

We ask for no more than that. We do not ask for your telephone number, your company name, or anything about your business in order to read this site, and there is no gate anywhere on it.

Almost every video here is hosted by us and streams from this site, so watching one tells nobody but us. Videos do not load until you press play.

One long-form video is embedded from YouTube, using their youtube-nocookie.com privacy-enhanced player. It also loads only when you press play – so if you never press it, YouTube is never contacted. Once you do, YouTube receives the request and their own privacy policy applies to it.

We keep the list of third parties as short as we can. In full, it is:

• Google – Analytics, as described above; and Google Workspace, where messages you send us are stored and emailed.
• Cloudflare – hosts and serves this website, and provides the Turnstile check on the forms. Serving you a page means handling your IP address.
• YouTube – only if you press play on the one embedded video.

They handle this on our behalf, and they are not permitted to use it for their own purposes. We do not run advertising on this site, we do not use retargeting or advertising pixels, and we do not share anything with advertising networks. There is no Facebook pixel, no advertising tag, and no third-party tracker beyond what is named on this page.

Like any website, our host records standard log data whenever a page is served – IP address, browser, the page requested, and the time. This is ordinary web-server housekeeping and is used to keep the site running and secure.

The security of your information matters to us, but no method of transmission over the internet and no method of electronic storage is completely secure. We use commercially reasonable means to protect what you send us; we cannot guarantee absolute security, and anyone who tells you otherwise is overstating it.

This site links to other websites we do not control. If you follow a link away from here, that site's own privacy policy applies, not ours, and we take no responsibility for it.

This site is not directed at anyone under 18, and we do not knowingly collect information from children. If you believe a child has sent us something, tell us and we will delete it.

We will disclose information where we are required to by law or by subpoena.

We may update this policy. When we do, we will post the new version here and change the date at the top. If you use the site after that, the new version applies.

If you want to know what we hold about you, want it deleted, or simply want to ask a question about this policy, write to us or call (941) 231-1971. A real person will answer, and it costs nothing to ask.

See also: Terms of Use.