[Home](https://stoneforgegroup.com/) · Fractional CRO Sarasota Sarasota · Bradenton · Lakewood Ranch # A fractional CRO in Sarasota, for owner-led businesses. James Walls leads the revenue practice at Stoneforge – setting the revenue strategy, building the system that runs it, and developing the team that delivers it. Owner-led businesses from $1–20M across Sarasota, Bradenton, Lakewood Ranch, Venice and North Port. From $3,000 per month, on a thirty-day notice. 01 What this is for Deals stall at the proposal and go quiet. Winning work still depends on you being in the room. Growth has flattened while the effort has not, and the pipeline is full of things that look alive on paper and are dead in reality. The common cause is rarely the one you would name first. It is usually that the way work gets won lives in your head – done differently every time, on instinct, never written down and never taught. Which means it cannot be handed to anyone, and every deal routes back through you. A [Fractional Revenue Leader](https://stoneforgegroup.com/fractional-cro/) takes that seat: senior revenue leadership, part-time, embedded in the business, without the cost of a full-time hire. 02 Built for how businesses here actually sell The businesses on this coast that fit this seat win high-value, considered work through relationships – law firms, contractors, specialist trades, professional services. The people carrying the deals are experts at the work, and selling was never the job they trained for. So the work is not a script or a quota. It is a pipeline everyone can see, a qualification standard that gets applied honestly, a standing weekly rhythm, and enough structure that an expert can carry a deal without becoming a salesperson. 03 An owner in Sarasota, in his own words “This is my first Business Coach and I am very happy we met. Kristina and James have been very helpful in direction of our business and understanding our financials. Also they have been instrumental in preparing myself for winding down my hours from 60 hrs to and a start of 50 hrs with further reduction of hrs coming. Highly recommend! Thank you Stoneforge” **Bob Friedman · Owner, Ace Electric, Sarasota** “Two months later, Kristina and James have helped me to institute protocols allowing me to see where my time is being wasted, how I can leverage technology and people to do the jobs that I should not be doing, and how to set up my marketing to reach the people that can help me grow my business. If this is what they have accomplished in just two months, I am excited to see where I am in one year!” **Peter Pike · Owner, Pike Law Firm, Bradenton** Both of those are two-seat engagements – the revenue side and the financial side together. The rest of the outcomes are on [the proof page](https://stoneforgegroup.com/proof/). 04 Look at your own selling first The [owner-led sales scorecard](https://stoneforgegroup.com/scorecard/) is a free seven-area read on how the business wins work. Nothing is saved, no email is asked for. If you would rather start with one live deal, [the five-stage deal guide](https://stoneforgegroup.com/tools/five-stage-deal-guide/) walks it through the five stages and shows you the first gate it cannot clear – which is where it is actually stuck. Not sure whether the block is the selling or the numbers? [The 30-second test](https://stoneforgegroup.com/where-its-stuck/) sorts that quickly. 05 Questions owners ask ## What does a fractional CRO do that a sales coach does not? A coach develops the people. A Fractional Revenue Leader owns the whole revenue system: where growth actually comes from, the pipeline and qualification that runs it, and the development of whoever is carrying deals – usually experts who never chose selling. The distinction that matters in practice is accountability. This is a seat in the business, not a series of sessions. ## What does it cost, and why is it less than other fractional CROs? Engagements start at $3,000 a month and scale with scope, on a thirty-day notice. No long contract. Look up what a fractional CRO costs and the numbers you will see quoted usually start around eight or ten thousand a month and run well past twenty. Those are real numbers, and they are the right numbers – for a business several times the size of yours, with a sales organization underneath the seat. A seat has to be sized to the business it sits in. At the top of our range, where the scope is the full revenue function, the engagement is the one those published numbers describe and it is priced like it. ## We are not a sales business. Does this still apply? It usually applies more. The businesses we work with in Sarasota and Bradenton win work through relationships and expertise – law, construction, professional services, specialist trades. The people winning the work are the engineers, the lawyers, the estimators and the owner, none of whom chose selling as a career. That is the situation this seat is built for, rather than a floor of quota-carrying reps. ## What happens in the first month? Diagnosis, done with you rather than to you. A structured look at how the business actually wins work, then the pipeline walked deal by deal, asking of each one the two questions that keep it honest: why now, and what changed for them? Deals with no answer are not deals yet, however good they look in the forecast. Finding that out early hands you back capacity you did not know you were burning. ## Do you work in person, or remotely? Both, and it depends on what the work needs. The standing weekly rhythm runs remotely because that is what keeps it regular. Sitting in on a client meeting, or working through a pipeline with the team in the room, is better done in person – and Sarasota, Bradenton, Lakewood Ranch, Venice and North Port are all a manageable drive. 06 Talk to James Forty-five minutes on your business, with the person who would hold the seat, ending in a plain read: what we would look at first, and whether this is the right fit. If it is not, we will say so and point you elsewhere. [Talk to Us](https://stoneforgegroup.com/contact/) Sarasota, Florida · [(941) 231-1971](tel:+19412311971)