[Home](https://stoneforgegroup.com/) · Proof

Proof

# You won't get this one – you'll get yours.

We don't hand you a template; we find what isn't working in what you already run, and we fix that, and we leave alone what already works. So the proof here is shown for its shape – every engagement is built fresh – and the words below it are the owners' own.

01 What it produces

## Three outcomes, from real engagements – across both seats.

The revenue seat
5 months

to book a full year's revenue

Requalified the pipeline, cut the dead deals, put the energy where it could win – and the business booked a full year's revenue in five months.

**Pipeline.** Every live opportunity the business is working on, with where each one has actually reached. [Full entry →](https://stoneforgegroup.com/glossary/#pipeline)

The revenue seat
25%

growth, in two businesses

- **WindowWorks** was stuck in neutral. Craig Hauser puts this year's growth at 25%.

- **A realty-related services firm** lifted revenue and profit by 25% and has sustained it – through sharper owner focus, clearer communication, and better execution.

The financial seat
4 months

a financial transformation

A professional services firm had been leaning on its owner for cash injections just to keep cash flowing. Within four months it was profitable, cash-flow positive, and sustaining itself.

02 A revenue engagement, up close

## The Monday view a client's team actually runs on.

This is a real client's live dashboard – the gap to the year's target, who owns what, where the opportunities come from, and every open deal with its stage and close date, walked through together at the start of each week. The discipline is the point.

A client's Monday revenue dashboard

The Monday view

**You'll get yours, not this one** – built around how your buyers actually decide. We fix what's broken, and we don't replace what works.

01 **The gap to the year's target** – the distance still to go, in one number.

02 **Every open deal has a named owner**, a stage, and a close date – nothing lives in anyone's head.

03 **Where the work comes from** – sector and source, so the next investment follows evidence.

04 **The same view every Monday** – so a slip surfaces within days.

03 One revenue engagement, walked through

## Sixteen of twenty losses never went to a competitor.

What we found

A well-established marketing firm, around $4M revenue, came to us certain it was losing to competitors. We pulled its top twenty losses from the year and went through them one at a time – and sixteen had never gone to a competitor at all. The client had simply decided to do nothing, on deals that were never properly qualified going in.

What we changed

We requalified the pipeline honestly and cut the deals that were dead. No new hire, no new system, no clever tactic – rigor applied to what was already there, and the capacity that had been burning on ghosts handed back.

What it produced

In the five months that followed, that business booked a full year's revenue.

2 min

[Sixteen of twenty losses were never real deals. Watch →](https://stoneforgegroup.com/questions/why-do-deals-stall-and-go-quiet/)

04 In their words

## Owners, in their own words.

The revenue seat

"James has a unique ability to help me manage and navigate the emotional waves that comes with small business ownership. Feeling like I have an iron clad support system has given me the confidence to make informed decisions for the business in stressful times. […] Without the guidance, support, and strategy of Stoneforge, I would still be stuck in neutral. Instead, we've been able to grow by 25% so far this year!"

**Craig Hauser** · Owner, WindowWorks

Both seats

"Two months later, Kristina and James have helped me to institute protocols allowing me to see where my time is being wasted, how I can leverage technology and people to do the jobs that I should not be doing, and how to set up my marketing to reach the people that can help me grow my business. If this is what they have accomplished in just two months, I am excited to see where I am in one year!"

**Peter Pike** · Owner, Pike Law Firm

Both seats

"This is my first Business Coach and I am very happy we met. Kristina and James have been very helpful in direction of our business and understanding our financials. Also they have been instrumental in preparing myself for winding down my hours from 60 hrs to and a start of 50 hrs with further reduction of hrs coming. Highly recommend! Thank you Stoneforge"

**Bob Friedman** · Owner, Ace Electric

The financial seat

"Stoneforge Consulting Group has been a game-changer for our business. Kristina and James are true professionals – collaborative, insightful, and deeply committed to helping us succeed. Since partnering with them, we've gained much-needed clarity and visibility into our financials, which has helped us make smarter, more confident business decisions."

**Matt Garmon** · Partner/Attorney, Waterfront Closing & Title

The financial seat

"Waterhouse engaged Kristina as a [fractional CFO](https://stoneforgegroup.com/financial-leadership/) and financial planning and analysis advisor at a critical juncture in our professional service firm's life cycle. Beyond instituting financial controls and a more rigorous revenue and expense forecasting process, Kristina has served as an invaluable thought partner guiding hiring, compensation, benefits and other strategic planning initiatives critical to scaling our firm. I recommend her without hesitation!"

**Kim Kraemer** · Founder and CEO, Waterhouse Brands

The financial seat

"Kristina has been supporting FotoFetch as CFO for the past 4 years and has been critical to our daily operations and management. I highly recommend Stoneforge for any businesses financial and business management needs. The experience set of Kristina's financial knowledge paired with James GTM and business acumen will be a significant asset to any operation looking to expand its brain trust in those areas."

**Abed Husseini** · CEO, Fotofetch

The financial seat

"As the CEO of Cloudality, I hired Kristina to add value to our startup which had no operational KPIS or long range planning when I stepped into the role. Working with Kristina and the Stoneforge team has been transformative for our business. From the beginning, Kristina brought not just financial expertise, but a true strategic lens – helping us understand the story behind our numbers and use that insight to make better, faster decisions."

**Kim Georgeton** · CEO, Cloudality

The financial seat

"I reached out to Kristina to help me with cash flow and financial strategy for my consultancy. Kristina took the time to understand my enterprise aims. She guided me through a process that has demystified the financial management of my business. The positive impact of this has been immediate."

**Prof. Moira Clay** · Owner, Moira Clay Consulting

The financial seat

"Kristina works with me on the financial development of our business and our conversations are something I always look forward to – collaborative and insightful. The information they give me is great and the dashboards are fantastic."

**Ryan Porter** · Founder & Co-Owner, Nai'a Naturals

05 Where to start

## The honest first step is seeing where you actually are.

### Is it the selling – or the numbers?

Six statements, 30 seconds – it points you to the right conversation. No email asked for, nothing you answer is saved.

[Take the 30-Second Test →](https://stoneforgegroup.com/where-its-stuck/)

### Find your own starting point.

Every engagement above began by working out which areas mattered most and ran weakest. The Anatomy of a Well-Run Business does that across eleven areas – the specifics under each, ranked by the gap. Free, nothing saved or sent.

[Run the Anatomy →](https://stoneforgegroup.com/anatomy-of-a-well-run-business/)

### If something in here landed, the next step is a conversation.

Tell us where it feels stuck and we'll tell you plainly whether this is the right fit – and if it isn't, we'll point you to someone who is.

[Talk to Us →](https://stoneforgegroup.com/contact/)
Fifty minutes, about your business, with the person who'd hold the seat.
