Strategic Financial Services

Built for clarity. Designed to last.

Laptop displaying data analytics dashboard with graphs and charts on a reflective surface.

Every founder eventually faces a turning point—the moment when instinct alone is no longer enough to lead.

The business may be growing, but the financial signals are mixed. Revenue is up, but cash feels unpredictable. Margins seem strong, yet profit isn’t showing up where it matters. Forecasts are created, but they don’t guide decision-making.

This is when reactive leadership becomes a liability. And where numbers—when used well—become your most powerful strategic asset.

At Stoneforge, we don’t see numbers as just spreadsheets or reports.

We see them as part of a larger system of leadership: tools that reveal the truth, align the team, and support confident decision-making.

We bring the framework, structure, and strategic lens needed to translate financial complexity into clarity—so you can lead with focus and move with purpose.

Our approach is rooted in the Stoneforge 5 I’s Framework:

Instinct. Insight. Intention. Implementation. Inspection & Improvement.

We help founders evolve from reactive operators to proactive leaders—grounding their intuition in data, aligning their vision with strategy, and transforming day-to-day decisions into long-term value.

Because numbers always tell a story.

The question is: are you listening—and do you know what to do next?

Multiple hands touching a tree trunk in a forest.

The Role We Play – Strategic Finance with You, Not at You

We’re not here to tidy your books. We’re here to shape your future.

At Stoneforge, we don’t believe in arm’s-length advising or once-a-quarter check-ins.

We believe in rolling up our sleeves, getting close to the business, and helping you lead it better.

We are not a bookkeeping firm.

We’re not here to retroactively explain what already happened.

And we’re not a stopgap controller brought in to plug financial holes.

We operate as a true extension of your leadership team—embedded in your business, invested in your success, and accountable alongside you.

You’ll find us in the numbers every week.

Not just producing reports, but interpreting what they mean. Testing assumptions. Clarifying tradeoffs. Helping you evaluate today’s decisions against tomorrow’s goals.

We simplify complexity—without dumbing it down.

We give you the tools to see clearly, the frameworks to decide wisely, and the confidence to act decisively.

You won’t get canned advice. You’ll get custom strategy.

You won’t get theoretical models. You’ll get real-time traction.

Most importantly, you’ll have a partner who asks the hard questions.

And helps you build the systems, structures, and habits that lead to long-term clarity and control.

Because when financial strategy and leadership are aligned, your business doesn’t just grow—it transforms.

Desk with graph on paper, pens, ruler, and yellow planner

What’s in the Pack – What We Help You Build

Financial clarity that works in the real world.

We don’t believe in overbuilt models that live in Google Drive and die in decision paralysis.

We build tools that drive behavior, improve visibility, and shape leadership.

Everything we deliver is built for real operators—clean, usable, and built to support confident decision-making in fast-moving environments.

Here’s what we help you carry on the journey:

Core Provisions

  • Cash Flow Forecasting

Problem: “We’re making money—so why does cash still feel tight?”

We build weekly, monthly, and long-term cash forecasts that reflect operational reality—not just accounting theory.

Our models help clients see what’s coming, understand their cash runway, and plan for seasonal swings, investments, or unexpected slowdowns.

Forecasting becomes a decision tool—not just a report. So you can time hiring, capital purchases, and growth initiatives without guessing.

  • Scenario Planning

Problem: “We don’t know what will happen—so we’re hesitant to make a move.”

We help you navigate uncertainty with confidence by mapping “what if” scenarios that prepare you for the real possibilities—not just best-case or worst-case extremes.

Whether you’re launching a new product, opening a location, or entering a volatile market, we bring calm and structure to complex decisions by showing you the financial ripple effects in advance.

  • KPI Development & Dashboarding

Problem: “We have no idea what’s working—or when we’re winning.”

We define the key performance indicators that matter for your business—not vanity metrics.

Then we build simple dashboards that help your team see trends, measure progress, and inspect results weekly.

This gives your leadership team rhythm and accountability—and helps everyone focus on what truly moves the business forward.

  • Unit Economics & Margin Clarity

Problem: “We’re growing, but our margins are shrinking—and we don’t know why.”

We uncover what’s actually profitable, what’s dragging your bottom line, and where small improvements can create major impact.

From pricing strategy to fulfillment cost to team capacity, we help you dissect performance at a granular level and make real-time course corrections.

  • Budgeting & Planning

Problem: “We build budgets—but no one uses them.”

We build plans that anchor your financial decisions in goals, capacity, and constraints.

You get a living budget that ties to strategy—not just a spreadsheet that’s dead on arrival.

We also guide you through how to operationalize it: how to track, adjust, and inspect it every month.

  • Capital Strategy

Problem: “We’re not sure if—or how—we should raise capital.”

Whether you’re bootstrapping, seeking outside funding, or weighing debt options, we help you build a capital strategy that aligns with your growth stage, risk tolerance, and operational runway.

We also help you prepare for the process—building the models, materials, and confidence needed to speak credibly to lenders or investors.

  • Mergers & Acquisitions Support

Problem: “We don’t know if this deal makes sense—or how to evaluate it.”

We bring financial due diligence and strategic alignment to potential acquisitions, exits, or mergers.

Whether you’re buying, selling, or just exploring, we help you analyze risk, forecast returns, model deal structures, and prepare your business for what’s next.

You’ll see how the deal affects cash flow, leadership bandwidth, integration complexity, and long-term value.

  • SBA Loan Readiness & Planning

Problem: “We’re applying for an SBA loan—but we’re not sure what they’re really looking for.”

We help you get SBA-ready with financials that speak the lender’s language: clean reporting, credible forecasts, and clear repayment strategy.

From preparing loan packages to advising on use of funds and ongoing compliance, we ensure you’re not just eligible—but well-positioned to succeed once the funding lands.

A great forecast doesn’t predict the future—it helps you shape it.
— The Importance of Numbers in Your Company’s Future
Person sitting in a grassy field during sunset, looking upwards contemplatively.

What It Feels Like – When Financial Strategy Works

Everything starts making more sense.

The shift is immediate—and unmistakable.

Not just in your numbers, but in your meetings.

Not just in your margins, but in your mindset.

You stop chasing fires. You start following a plan.

Suddenly, your decisions feel grounded. Conversations are sharper.

Your team stops guessing—and starts acting with purpose.

You’re not running to catch up with the business anymore.

You’re running it—with clarity, focus, and control.

What You’ll Experience:

  • You don’t just see the numbers—you understand them.

    And more importantly, you trust what they’re telling you.

  • Your team becomes aligned around financial truth—not just gut feel or shifting goals.

  • Stakeholders stop asking skeptical questions. They start buying into the plan.

    You’re no longer defending decisions—you’re leading them.

  • Priorities snap into place. Tradeoffs are clearer.

    Decisions happen faster, with less second-guessing and less drama.

  • Even when things shift (because they will), you know what to do next.

    You feel calm. Focused. In control.

Visibility isn’t just about seeing the future—it’s about knowing what to do next.
— Stoneforge Field Notes
People playing hand drums at an outdoor performance.

Our Rhythm – How We Work With You

Financial strategy isn’t a one-time deliverable. It’s a rhythm.

We don’t drop in with a spreadsheet and disappear.

We don’t “check the box” and move on.

At Stoneforge, we embed with your leadership team—creating a consistent financial rhythm that brings focus, reduces friction, and supports better decisions over time.

We help you build the habit of financial clarity.

Week after week, month after month, we help you stay grounded in what’s true, what’s changing, and what matters most now.

You’ll always know where the business stands, what’s ahead, and what needs your attention next.

Our Working Rhythm

  • Weekly Checkpoints

Stay in sync, stay on track.

Short, focused meetings to clear blockers, review dashboards, and address what’s happening on the ground.

You get tactical support, early warnings, and real-time pulse checks—before things become problems.

  • Monthly Priorities

Zoom out and refocus.

We step back to realign around goals, performance, and big decisions.

These sessions keep the team moving in the same direction—and ensure that today’s choices still serve the longer-term vision.

  • Quarterly Strategy Reviews

See the bigger picture—sharpen the plan.

This is where we recalibrate, inspect progress, and bring the future into sharper view.

Together, we evaluate what’s working, what’s shifting, and where to double down.

You walk away clear on priorities, risks, and strategic adjustments for the next quarter.

This rhythm creates momentum.

It removes the guesswork.

And it builds a leadership habit: making decisions rooted in truth—not noise.

Financial strategy should move with the business—not lag behind it.
— The Importance of Numbers in Your Company’s Future
Four people standing on a hilltop at sunset, arms around each other, looking at the horizon.

Let’s Forge It Together

Your numbers aren’t just data—they’re your advantage.

You don’t need more dashboards.

You don’t need another consultant dropping charts into a folder and walking away.

You need clarity.

You need structure.

You need someone in the room who understands what the numbers are saying—

and how to turn them into strategy, action, and progress.

That’s what we do at Stoneforge.

We don’t just interpret the numbers.

We help you lead with them.

Let’s build something that lasts—together.

Summary of Financial Strategic Services

  • Your part-time CFO, full-time thinker. We embed into your leadership team—guiding decisions, stress-testing ideas, and making sure your financial strategy matches your ambition.

    Think of us as:

    • Your financial co-pilot in board meetings and big decisions

    • The translator between your numbers and your goals

    • A steady, strategic voice when everything feels fast-moving

    High-impact insight without the full-time cost.

  • Planning for the real world (not just the spreadsheet). We help you build living models that don’t break under pressure. Plans you can actually use—and adapt—as things change.

    We’ll bring:

    • Forecasts that flex with your reality

    • Budgets you actually believe in

    • "What-if" tools to test out different futures

    Smarter plans. Faster pivots. No crystal ball needed.

  • Money in, money out—and what to do in between. From daily cash management to SBA loan readiness, we help you fund your growth without losing sleep (or momentum).

    Expect help with:

    • Managing liquidity while fueling growth

    • Structuring capital to work harder

    • SBA and lender-ready packages that tell your story right

    “This made our lender actually say yes—and fast.”

  • The deal room can be intense—we keep it steady. Selling, buying, or merging? We help you see what really matters, from valuation to integration.

    We’ll support you through:

    • Valuation and deal modeling

    • Risk identification and readiness

    • Pre- and post-deal planning with confidence

    This is where finance meets strategy—and stays cool under pressure.

  • More margin. Less waste. Happier teams. Where’s your time really going? Who’s overloaded? Which clients or services are pulling their weight? We give you the answers—and the plan.

    You’ll get:

    • Clear utilization metrics for teams and tools

    • Margin and cost-to-serve insights

    • Simple, doable changes with real ROI

    Profitability doesn’t have to be painful. We make it practical.

Contact us.

contact@stoneforgegroup.com

(941) 231-1971