about us
The Stoneforge name has special meaning for us.
Stone is a family name (James’ Grandmother’s maiden name was “Stone” – she married a “Walls”). The “Stone” in Stoneforge is a nod to family, to legacy, to endurance, and to how our past can help shape our future in the best way.
For us, “forge” has two interrelated meanings – both very significant.
Firstly, to forge, to create something unique, speaks to shaping and designing, with our minds and then with our hands through talking action (as in wielding the hammer).
Secondly, to forge ahead, to create and travel your own new path with skill, with instinct and insight, with help and tools, and to remain committed, even when the going is tough. After all, anyone can steer the ship when the sea is calm, but to do what you do takes grit, determination, and the support of others.
Welcome to the Stoneforge Consulting Group. Read more below to learn about our founders.
Kristina Walls
Kristina Walls is a seasoned financial strategist and the Chief Financial Officer at Stoneforge Consulting Group, where she specializes in strategic financial management and virtual CFO services.
With a robust background in Financial and business strategy, Kristina excels in guiding seven-figure companies to financial growth without external funding.
Her expertise lies in creating fiscal resilience, developing new business, and enhancing client relationships.
Over her career, including founding Estmere and roles at Concur Technologies and Philips, Kristina has demonstrated her ability to add significant value to clients’ financial stability and growth.
Kristina’s proficiency encompasses strategic financial management, virtual CFO Services, business development, as well as sales strategies. Her advanced analytical skills and business analysis expertise further enhance her capability to drive financial success for her clients.
Kristina holds a Master’s Degree in Economics and a Batchelor’s degree in Accounting and has studied Transactionalism. Her bilingual proficiency in English and Russian, coupled with her commitment to leveraging financial strategies to drive client success, positions her as a formidable leader in the financial consulting industry.
James Walls
James Walls is a distinguished business management and strategy consultant recognised for his ability to drive transformative growth across diverse industries. With over two decades of experience, James excels in leveraging analytical insights and strategic foresight to unlock business potential. His innovative consulting framework, the Five I’s – Instinct, Insight, Intention, Implementation, and Inspection and Improvement – ensures a comprehensive approach to tackling business challenges and seizing opportunities.
James’s expertise encompasses strategic planning, operational efficiency, leadership development, and market expansion. His reputation for crafting customized solutions that deliver sustainable success and competitive advantage is well-established. Through dynamic leadership and a collaborative style, James fosters a culture of excellence and continuous improvement.
Having partnered with Fortune 500 companies, startups, and non-profits, James adeptly navigates complex business landscapes, driving impactful change. His hands-on approach and unwavering dedication to client success result in measurable outcomes that consistently exceed expectations.
James is not just a consultant; he is a trusted advisor committed to helping businesses thrive in an ever-evolving marketplace. His strategic insights and innovative methodologies position him as a leader in the field of business management and strategy consulting.
In addition, James also studied and taught Transactionalism (the art and science of building successful and reciprocal business transactions) and has a Post-Graduate Diploma in Business Management.
Before Stoneforge Business Consulting, James was the co-owner and COO of Estmere, specializing in Business Strategy and Sales Strategy and pre-acquisition analysis for clients.
Prior to this, he has a long and successful executive career that took him from New Zealand, to Singapore, and the USA, where he helped to create complex IT services to suit the needs of different markets.
The Stoneforge Difference
The way we work
Everything we do is centered around delivering long-term business-impacting results with you. Our proprietary framework underpins our journey together in a way that allows you to pinpoint and track progress on the journey. This underpins all of our disciplines:
Results are our hallmark
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Waterhouse engaged Kristina as a fractional CFO and financial planning and analysis advisor at a critical juncture in our professional service firm’s life cycle. Beyond instituting financial controls and a more rigorous revenue and expense forecasting process, Kristina has served as an invaluable thought partner guiding hiring, compensation, benefits and other strategic planning initiatives critical to scaling our firm. I recommend her without hesitation!
Kim Kraemer Founder and CEO, Waterhouse BrandsRead more -
Kristina works with me on the financial development of our business and our conversations are something I always look forward to – collaborative and insightful. The information they give me is great and the dashboards are fantastic.
Ryan Porter Founder & Co-Owner, Nai'a NaturalsRead more -
I reached out to Kristina to help me with cash flow and financial strategy for my consultancy. Kristina took the time to understand my enterprise aims. She guided me through a process that has demystified the financial management of my business. The positive impact of this has been immediate.
Prof. Moira Clay Owner - Moira Clay ConsultingRead more -
“Kristina has been supporting FotoFetch as CFO for the past 4 years and has been critical to our daily operations and management. I highly recommend Stoneforge for any businesses financial and business management needs. The experience set of Kristina's financial knowledge paired with James GTM and business acumen will be a significant asset to any operation looking to expand its brain trust in those areas.”
Abed Husseini CEO, FotofetchRead more -
James and Kristina’s holistic approach to business, sales, and and financial strategy has proven to be a fundamental cornerstone of my business. James has a unique ability to help me manage and navigate the emotional waves that comes with small business ownership. Feeling like I have an iron clad support system has given me the confidence to make informed decisions for the business in stressful times. Furthermore, he excels on helping you to create real distinction in your business and find your unique voice and message that speaks directly to your customers and creates a clear vision for you and your team to rally behind. Without the guidance, support, and strategy of Stoneforge, I would still be stuck in neutral. Instead, we've been able to grow by 25% so far this year! Thank you James and Kristina!
Craig Hauser Owner, WindowWorksRead more -
Kristina Walls was giving a talk when she said the words that are changing my life. “Do you work too hard, make too little money or have no time for yourself?” I answered yes to all three and recognized that I was running my law practice wrong.
Two months later, Kristina and James have helped me to institute protocols allowing me to see where my time is being wasted, how I can leverage technology and people to do the jobs that I should not be doing, and how to set up my marketing to reach the people that can help me grow my business. If this is what they have accomplished in just two months, I am excited to see where I am in one year!Peter Pike Owner, Pike Law FirmRead more